Employers often provide incentives to employees who do not use tobacco, and to maintain the integrity of the wellness program, it is important that these incentive dollars are going to the correct employees. In a Quest Diagnostics 2014 case study on tobacco use, over 20% of the screening participants who tested positive for cotinine self-reported that they were non-users of tobacco.
By providing cotinine testing, employers will have a more accurate depiction of their population’s tobacco use, as well as what’s needed in their efforts to assist with smoking cessation at work. Additionally, with more accurate data around the tobacco habits of their population, they will see whether employer paid smoking cessation programs will be a beneficial addition to their wellness programs.